Client
Faitlyn Hair
Service name
Website Upgrades.
BACKGROUND
Faitlyn Hair is widely recognized as one of Africa’s foremost luxury hair brands—celebrated for offering raw, natural human hair sourced directly from donors around the world. The brand is known for its unmatched quality, handpicked sourcing process, and lace units that look incredibly natural. Unlike many hair brands that use chemically treated extensions, Faitlyn Hair maintains an ethical, zero-manipulation sourcing method that keeps cuticles intact and ensures durability.
Although headquartered in Lagos, Nigeria, Faitlyn Hair has built a strong international customer base across Africa, the UK, Europe, Australia, and the U.S. Their mission goes beyond beauty—they are committed to providing top-tier customer service, empowering women, and creating systems where customers can buy luxury and also earn through the brand.
As their global demand increased, Faitlyn Hair needed a seamless, intuitive, and feature-rich digital system that supports international customers while enhancing the luxury shopping experience. This is where Kwuva Inc stepped in.
PROBLEM
Before the upgrade, Faitlyn Hair faced several operational and digital challenges that affected user experience and international sales:
- No User Account or Personalized Experience: Customers had no private dashboard to view orders, save items, or manage preferences limiting retention and loyalty.
- Currency Friction for International Buyers: Users outside Nigeria struggled to shop in USD, and switching between currencies was not smooth or automated.
- Lack of a Structured Wholesale Purchase System: Wholesale clients had no dedicated internal shopping system, making bulk orders difficult to process and track.
- Dollar Card Issue for Nigerian Shoppers: Nigerian customers using dollar cards triggered higher payment gateway fees leading to unexpected company charges.
- Slow Website Performance: The platform was not optimized for speed, causing drop-offs and poor user experience during peak shopping hours.
- No Robust Anti-Bot Protection: Spam messages and bot attempts increased due to the absence of advanced security measures.
- No Direct WhatsApp Checkout Option: Customers who preferred WhatsApp purchase flow had no automated way to checkout and send complete order details.
These issues slowed down conversions, reduced customer satisfaction, and created inefficiencies for both retail and wholesale buyers.
OUR SOLUTION
Kwuva Inc executed a full eCommerce enhancement and digital system upgrade tailored to Faitlyn Hair’s growing international audience and luxury brand positioning.
- Complete User Account System: Customers can now: create secure accounts, save orders, track purchases, manage wish lists, enjoy a personalized shopping experience. This significantly boosts brand loyalty.
- Multi-Currency Shopping with Smart Switching: We added: automatic currency detection based on location, seamless toggle between Naira (₦) and Dollar ($), smooth checkout in both currencies. This makes global shopping effortless.
- Internal Wholesale Shopping System: Wholesale buyers now have a private system with, dedicated pricing, fast bulk ordering, custom product visibility, organized order management. A major upgrade for B2B operations.
- Dollar-Card Charge Warning for Nigerian Users: To prevent unnecessary company losses, we built a feature that warns Nigerian buyers using dollar cards about higher gateway fees protecting the business financially.
- Website Speed Optimization: We restructured and fine tuned the system to ensure, faster load times, smooth checkout, better mobile experience. Critical for a high-volume luxury brand.
- Newsletter System Integration: a branded email subscription system was added to support, marketing campaigns, product updates, customer incentives, loyalty-building strategies.
- WhatsApp Checkout Feature: customers can now, add items to cart, checkout via WhatsApp send order details instantly. Perfect for customers who prefer personalized communication.
- Google reCAPTCHA Integration: implemented to block bots and protect, login registration, contact forms, checkout pages. Keeping the system clean and secure.
This entire upgrade positions Faitlyn Hair as a digitally advanced luxury hair brand, giving customers a world-class shopping experience while enabling the company to scale globally.
OUTCOME
55%
increase in returning customers after user account and wishlist integration.
3×
growth in international sales due to smooth multi-currency shopping.
40%
faster website load time after optimization.
100%
bot-blocking efficiency after implementing Google reCAPTCHA.
Testimonial
“Kwuva Inc gave our online store the modern, luxury experience our brand needed. Every feature works smoothly—from multi-currency shopping to customer accounts and wholesale ordering. Our clients are happier, our processes are faster, and the upgrades have truly supported our growth. We couldn’t have asked for a better digital partner”
Management Team, Faitlyn Hair
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